How To Start an Artificial Jewellery Business?

Learn how to start artificial jewelry business in India, artificial jewelry business scope, artificial jewelry business profit margin and other business information.

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The artificial jewelry holds significant importance as it allows people to stay fashionable without spending a fortune on real gold or precious gems. Its versatility caters to various styles and occasions, making it a popular choice for a wider audience. 

Have you ever thought about diving into this artificial jewelry business? It’s an exciting and booming industry, perfect for those who love all things stylish and affordable. 

Just imagine offering an amazing variety of fashionable accessories to a wide audience without the high price tag of precious metals and gems! And guess what? With the power of e-commerce and cutting-edge manufacturing techniques, you can create stunning, high-quality pieces that look just like the real deal. 

So, why not take a leap into this fun and profitable venture, where you can sparkle and shine in the world of artificial jewelry?

But, you might be wondering how to do this exciting artificial jewelry business and from where I shall begin!

Don’t worry! 

This article is here to help, guiding you through each step of your entrepreneurial journey. So, get ready to learn and discover the world of artificial jewelry. Let’s get started!


What is Artificial Jewelry?

The artificial jewelry, often referred to as fashion or costume jewelry, is made from affordable materials like plastics, glass, and inexpensive metals that resemble precious metals and gemstones. This cost-effective choice allows individuals to keep up with current trends while experimenting with a variety of designs and colors.

As time has passed, the quality of artificial jewelry has significantly improved, making it an increasingly attractive substitute for expensive fine jewelry. Indeed, artificial jewelry presents a fashionable and economical solution for accessorizing without excessive spending.

There is a diverse range of styles and types available in artificial jewelry, such as gold and silver-plated, beaded, crystal and rhinestone, Kundan, pearl, oxidized, Thewa, and American diamond jewelry. Each style offers its own unique aesthetic, enabling you to harmonize your wardrobe and personal taste at a reasonable cost.

How much does it cost to start a jewelry business in India?

To give you an idea of the investment required for an imitation jewellery business in India, here are some estimated costs:

  • Rent for a small store: Rs. 10,000 – 20,000 per month
  • Equipment and tools for jewellery making: Rs. 50,000 – 1,00,000
  • Raw materials such as beads, wires, and metals: Rs. 50,000 – 1,00,000
  • Marketing and advertising costs: Rs. 10,000 – 20,000 per month

Of course, these costs can vary depending on your location, the scale of your business, and other factors. It’s important to do your research and create a budget plan before investing in an imitation jewellery business.

How to start Artificial Jewelry Business?

Step 1: Conduct Artificial Jewelry Market Research

Before starting any business, it’s important to conduct thorough market research to ensure that there’s a demand for your product. This will also help you identify your target audience and competitors. Here are some key areas to research:

  • Trends and demand: Research current fashion trends and the demand for imitation jewelry in your target market. This will help you identify the types of jewelry that are in high demand and what customers are willing to pay for them.
  • Target audience: Identify your target audience, including their age, gender, income level, and interests. This will help you tailor your product offerings and marketing strategies to appeal to your target audience.
  • Competitors: Research your competitors, including their product offerings, pricing strategies, and marketing strategies. This will help you identify gaps in the market and opportunities to differentiate your business.

Step 2: Prepare your Business Plan

Once you’ve conducted your market research, it’s time to develop a comprehensive business plan. This will help you outline your goals, strategies, and financial projections. Here are some key components of a business plan:

  • Executive summary: This should provide an overview of your business, including your mission statement, target audience, and financial projections.
  • Product offerings: Describe the types of imitation jewelry you’ll be selling, including the materials, designs, and price points.
  • Marketing strategies: Outline your marketing strategies, including social media, email marketing, and influencer collaborations.
  • Financial projections: Create a detailed financial projection that includes your startup costs, revenue projections, and break-even point.

Step 3: Choose a Business Model for your business

There are several business models you can choose from when starting an imitation jewelry business. Here are some of the most common:

  • E-commerce: You can sell your jewelry online through your own website or on e-commerce platforms like Etsy or Amazon.
  • Wholesale: You can sell your jewelry wholesale to retailers or other businesses.
  • Consignment: You can sell your jewelry on consignment, where you only receive payment when your jewelry sells.

Choose a business model that aligns with your goals and resources.

Step 4: Source Materials

Once you’ve chosen a business model, it’s time to source your materials. You’ll need to find suppliers that can provide you with high-quality materials at an affordable price. Here are some tips for sourcing materials:

  • Research suppliers: Look for suppliers that specialize in imitation jewelry materials, such as beads, chains, and clasps.
  • Compare prices: Compare prices from multiple suppliers to ensure that you’re getting the best deal.
  • Order samples: Before placing a large order, order samples to ensure that the materials meet your quality standards.

Step 5: Design and Manufacture Your Jewelry

Once you have sourced your materials, it’s time to start designing and manufacturing your imitation jewelry. This is where your creativity and expertise come into play. Here are some tips for designing and manufacturing your jewelry:

  1. Stay on Trend: Research current fashion trends and incorporate them into your designs. You can find inspiration on social media, fashion magazines, and runway shows.
  2. Create a Prototype: Before finalizing your designs, create a prototype to ensure that it’s functional and aesthetically pleasing. You can make adjustments and improvements to the design as needed.
  3. Use High-Quality Materials: Use high-quality materials to ensure that your jewelry is durable and long-lasting. This will also help to establish your brand as a provider of quality products.
  4. Develop a Production Process: Develop a production process that is efficient and cost-effective. This can include using specialized equipment, outsourcing production, or hiring skilled artisans to assist with the manufacturing process.
  5. Implement Quality Control: Implement a quality control process to ensure that your jewelry meets your quality standards. This can include inspecting each piece of jewelry before it’s sold or hiring a third-party quality control company to ensure that your jewelry meets industry standards.
  6. Offer Customization: Consider offering customization options for your customers, such as personalized engravings or custom designs. This can help to set your business apart from competitors and appeal to a wider audience.

So, designing and manufacturing your imitation jewelry requires careful planning, attention to detail, and creativity. By staying on top of current fashion trends, using high-quality materials, and implementing a quality control process, you can produce beautiful and durable jewelry that appeals to your target audience.

Remember to stay open to feedback and make adjustments as needed to ensure that your products meet your customers’ expectations.

Step 6: Pricing Your Jewelry

When pricing your jewelry, you’ll need to consider your materials, labor costs, and profit margins. Here are some tips for pricing your jewelry:

  • Calculate your costs: Add up the cost of your materials, labor, and overhead expenses.
  • Consider your target audience: Determine what your target audience is willing to pay for your jewelry.
  • Research your competitors: Research the prices of similar jewelry from your competitors.

Step 7: Create a Brand and Logo

Your brand and logo are essential components of your business. They help you stand out from the competition and establish a unique identity. Here are some tips for creating a brand and logo:

  • Choose a name: Choose a name that’s memorable and easy to pronounce.
  • Develop a brand identity: Determine your brand values and personality, and create a visual identity that reflects them.
  • Design a logo: Create a logo that’s simple, memorable, and reflects your brand identity.

Step 8: Build an Online Presence

In today’s digital age, having an online presence is crucial for any business. Here are some tips for building an online presence:

  • Build a website: Create a website that showcases your jewelry and provides information about your business.
  • Use social media: Use social media platforms like Instagram, Facebook, and Pinterest to promote your jewelry and engage with your audience.
  • Use email marketing: Use email marketing to promote your new products, sales, and discounts.

Step 9: Market Your Jewelry

Once you have your jewelry and online presence, it’s time to start promoting your business. Here are some tips for marketing your jewelry:

  • Use influencer marketing: Partner with influencers to promote your jewelry to their followers.
  • Attend trade shows: Attend trade shows and events to showcase your jewelry and network with potential customers and retailers.
  • Offer promotions: Offer discounts or promotions to incentivize customers to purchase your jewelry.

Step 10: Manage Your Business

Finally, it’s important to manage your business effectively to ensure its success. Here are some tips for managing your business:

  • Track your finances: Keep track of your expenses, revenue, and profits to ensure that your business is profitable.
  • Maintain inventory: Keep track of your inventory to ensure that you have enough materials to meet demand.
  • Stay up to date with trends: Stay up to date with current fashion trends and adjust your product offerings accordingly.

What is scope of Artificial Jewelry Business in India?

The scope of the artificial jewelry business in India is vast and promising. 

As per market reports, the artificial jewelry market size in India was valued at $1,788.6 million in 2019 and is estimated to reach $2,126.3 million by 2027, with a CAGR of 7.0% from 2019 to 2027. 

Several factors are driving the growth of this market, including:

  1. Increased demand: In the last year, the demand for costume jewelry rose by over 80%, driven by higher grooming standards, rising living standards, and disposable incomes.
  2. Versatility: artificial jewelry is affordable and available in various designs, making it easier to build a collection for different occasions.
  3. Safety: Wearing artificial jewelry is perceived as safer than real jewelry in a society where theft and crime are increasing.
  4. Adaptability to trends: Due to its low cost, costume jewelry can be worn and discarded according to current trends.
  5. Expanding consumer base: Men have also started wearing costume jewelry, further driving the market.

The growth of the Indian costume jewelry market is further fueled by the rise in eCommerce activities, increased internet penetration, and aggressive advertising and celebrity endorsements. 

The working women segment, in particular, contributes significantly to the market, as they have more disposable income but limited time to visit physical stores. Online retailing offers them the variety and convenience they need. 

Personal appearance in the corporate world also plays a role in driving the demand for costume jewelry.

What is Artificial Jewelry Profit Margin in India?

The profit margin for an artificial jewelry business in India can vary depending on a variety of factors, including the quality of the materials used, the production process, and the sales strategy. Generally, the profit margin for an artificial jewelry business in India can range from 25% to 60%.

For example, let’s say that an artificial jewelry business produces a pair of earrings for Rs. 100. The business sells the earrings to a retailer for Rs. 200, resulting in a profit margin of 100%. The retailer then sells the earrings to a customer for Rs. 400, resulting in a profit margin of 100% for the retailer. In this example, the final profit margin for the business is 50% (Rs. 200 – Rs. 100) after taking into account the cost of production.

However, it’s important to note that the profit margin can vary depending on the business model. For instance, if the business sells directly to customers through e-commerce platforms or its own physical store, it can keep a larger percentage of the final sale price, resulting in a higher profit margin.

List of The Top 13 Artificial Jewellery Brand Names in India

Brand NameSpecializationPrice RangePhysical StoresOnline Presence
Tribe AmrapaliSilver JewelryHigh-EndYesYes (Official Website)
Zaveri PearlsImitation JewelryLow to Mid-RangeYesYes (Multiple Online Platforms)
VoyllaFashion JewelryMid-RangeYesYes (Official Website)
The LuxorOffice Wear JewelryMid-RangeYesYes (Official Website)
SukkhiImitation JewelryLow to Mid-RangeNoYes (Multiple Online Platforms)
PeoraFashion JewelryMid-RangeYesYes (Official Website)
MirrawEthnic JewelryLow to High-EndNoYes (Official Website)
YouBellaImitation JewelryLow to Mid-RangeNoYes (Official Website)
Pipa BellaPersonalized JewelryHigh-EndYesYes (Official Website)
PalmonasSemi-Precious StonesHigh-EndYesYes (Official Website)
Suhani PittieHandcrafted JewelryHigh-EndYesYes (Official Website)
Raabta By RahulFusion JewelryMid-RangeYesYes (Official Website)
IsharyaDesigner JewelryHigh-EndYesYes (Official Website)
Gehna ShopGold & Diamond JewelryHigh-EndYesYes (Official Website)

Top 13 Artificial Jewellery Brand Names in India


After analyzing the market trends, customer behavior, and the advantages of imitation jewelry, it’s clear that starting an imitation jewelry business in India can be a profitable venture. With the increasing demand for budget-friendly jewelry options and the rise of e-commerce activities, the scope for the growth of the imitation jewelry market in India is immense. The variety of artificial jewelry styles and designs, affordability, and versatility make it an attractive option for customers looking to accessorize their outfits without breaking the bank.

By utilizing the tips and strategies mentioned in this article, you can successfully establish and grow your imitation jewelry business in India. So, if you are passionate about jewelry and have an entrepreneurial spirit, consider starting an imitation jewelry business and embark on a rewarding journey in the fashion industry.

FAQ (Frequently Asked Questions)

Q1. Is artificial jewellery business profitable?

Answer: Yes, artificial jewellery business can be profitable due to the lower production costs compared to fine jewellery, and the affordability of the products, which allows for a wider customer base. However, like any business, profitability depends on various factors such as pricing strategy, production costs, marketing and branding, and competition in the market.

Q2. Which is the largest wholesale market of artificial jewellery in India?

Answer: India has several wholesale markets for artificial jewellery, but one of the largest and most popular markets is located in Mumbai. The market is called Zaveri Bazaar, and it’s located in the Kalbadevi neighborhood. The market is known for its wide range of imitation jewellery options at competitive prices, making it a popular destination for retailers and wholesalers alike.

Q. 3 What kind of artificial jewelry can I sell?

Answer: You can sell any type of imitation jewelry – it is handmade, rings, necklaces, customizable items, chains, bracelets, wedding accessories, etc. Very low stress.

Q. 4 Is a professional degree required to start an internet jewelry business?

Answer: The short answer is No. You can earn a degree from a reputable college if you want to establish an artificial jewelry business. But this is not necessary. All you need is skill and talent to take your business to new heights. In addition, a person with a distinguished degree is more likely to fail in one way or another.

Q. 5 Should I build my own website or sell on sites like ETSY, Amazon and Others?

Answer: The decision of whether to build your own website or sell on established platforms like Etsy and Amazon depends on your specific business goals and needs. While selling on an established platform can provide a built-in customer base and marketing tools, building your own website can give you more control over your brand and customer experience. It may be best to use a combination of both approaches to maximize your sales and reach your business goals.

Q 6. What is the GST rate for imitation jewelry?

Answer: GST Tax Rate for imitation jewlry is : 3%

Q 7. Is imitation and artificial jewellery same?

Answer: Yes, imitation jewellery and artificial jewellery are essentially the same thing. Both terms refer to jewellery that is made using non-precious metals and materials to imitate the look and feel of fine jewellery. These pieces are designed to be affordable and accessible to a wide range of customers who want to accessorize on a budget. While the terms “imitation” and “artificial” may be used interchangeably, they both refer to the same type of jewellery.

Q 8. Which city in India is famous for imitation jewellery?

Answer: Mumbai, also known as Bombay, is considered one of the major centers for imitation jewellery in India. The city is home to many wholesale markets for imitation jewellery, such as Zaveri Bazaar and Crawford Market, which offer a wide range of options at competitive prices. Additionally, Jaipur, Kolkata, and Hyderabad are also known for their imitation jewellery manufacturing and wholesale markets. However, with the rise of e-commerce platforms, imitation jewellery can be easily sourced and purchased from all over the country.

Q 9. What is the market size of artificial jewellery?

Answer: In 2019, the Indian costume jewellery market was valued at $1.78 billion, with an estimated growth to $2.12 billion by 2027 at a CAGR of 7%, as per Allied Market Research. The market includes well-established companies and small retailers offering imitation jewellery in India, which continues to gain popularity among a wide range of consumers looking for affordable and trendy accessories.

Q 10. What is the HSN code for mix imitation jewellery?

Answer: HSN Code 7117: Imitation jewellery

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